Digital Marketing Course in Kadapa
Learn Digital Marketing in Kadapa through a practical program covering SEO, keyword research, WordPress, content marketing, social media, paid advertising, analytics, WhatsApp marketing, lead generation, AI and live projects.
What you will learn
Practical skills. Strong foundations.
Build useful skills through structured learning and practical exercises. The course is designed to help learners understand concepts clearly and apply them through hands-on practice.
DIGITAL MARKETING IN KADAPA
Digital Marketing Course Syllabus
A structured 4-month program covering digital marketing strategy, websites, SEO, social media, paid advertising, analytics, AI, freelancing, live projects and a final capstone.
Special course offer
01Introduction to Digital Marketing+
- What is Digital Marketing?
- Traditional Marketing vs Digital Marketing
- History and Evolution of Digital Marketing
- Importance of Digital Marketing
- Digital Marketing Ecosystem
- Marketing Funnel
- Customer Journey
- AIDA Model
- Inbound vs Outbound Marketing
- B2B vs B2C Marketing
- Types of Digital Marketing
- Digital Marketing Career Opportunities
- Digital Marketing Skills
- Latest Digital Marketing Trends
- AI in Digital Marketing
Understand the complete digital marketing ecosystem and identify suitable digital channels for different businesses.
02Marketing Fundamentals+
- Marketing Basics
- 4Ps of Marketing
- 7Ps of Marketing
- STP Model
- SWOT Analysis
- Competitor Analysis
- Market Research
- Buyer Persona
- Target Audience
- Customer Segmentation
- Customer Lifetime Value
- Branding Fundamentals
- Brand Positioning
- Unique Selling Proposition (USP)
Develop a basic marketing strategy for a real or hypothetical business.
03Website Planning+
- Domain Name
- Hosting
- DNS
- SSL Certificate
- Website Structure
- Responsive Design
- UI vs UX
- Website Navigation
- Landing Pages
- Website Speed
- Website Security
- Mobile Optimization
Plan the structure of a professional business website.
04WordPress Website Development+
- WordPress Installation
- WordPress Dashboard
- Themes
- Plugins
- Pages
- Posts
- Categories
- Tags
- Menus
- Widgets
- Media Library
- Contact Forms
- Website Backup
- Website Migration
- Website Maintenance
Build and manage a functional business website using WordPress.
05Search Engine Fundamentals+
- What is a Search Engine?
- How Google Works
- Crawling
- Indexing
- Ranking
- SERP Features
- Search Intent
- Google Algorithms
- Google Updates
- Keyword Types
Understand how search engines discover, index, and rank websites.
06Search Engine Optimization (SEO)+
- On-Page SEO
- Keyword Research
- Title Tags
- Meta Descriptions
- Heading Tags
- URL Optimization
- Internal Linking
- Image SEO
- Alt Tags
- Content Optimization
- Schema Markup
- Canonical Tags
- Off-Page SEO
- Backlinks
- Link Building
- Guest Posting
- Directory Submission
- Forum Posting
- Social Bookmarking
- Profile Creation
- Blog Commenting
- Broken Link Building
- Digital PR
- Technical SEO
- Robots.txt
- XML Sitemap
- Core Web Vitals
- Mobile-Friendly Optimization
- HTTPS
- Page Speed
- Redirects
- Crawl Errors
- Structured Data
- Canonicalization
- Local SEO
- Google Business Profile
- Local Citations
- NAP Consistency
- Local Keywords
- Reviews
- Maps Ranking
Perform a complete SEO audit and optimize a website for search visibility.
07Keyword Research+
- Keyword Types
- Short-Tail Keywords
- Long-Tail Keywords
- Commercial Keywords
- Transactional Keywords
- Informational Keywords
- Search Intent
- Keyword Difficulty
- Search Volume
- Competitor Keyword Analysis
- Google Keyword Planner
- Google Trends
- Ubersuggest
- Ahrefs
- Semrush
- Moz
- KeywordTool.io
Create a professional keyword research and keyword mapping document.
08Content Marketing+
- Content Strategy
- Content Planning
- Content Calendar
- Blogging
- Pillar Content
- Topic Clusters
- Evergreen Content
- Copywriting
- Storytelling
- Content Repurposing
- AI Content
- E-books
- Whitepapers
- Case Studies
- Newsletters
Create a complete content strategy and 30-day content calendar.
09Social Media Marketing+
- Facebook Business Page
- Professional Dashboard
- Facebook Content Strategy
- Facebook Groups
- Facebook Events
- Facebook Insights
- Facebook Ads
- Instagram Business Account
- Reels
- Stories
- Carousel Posts
- Highlights
- Broadcast Channels
- Instagram Shopping
- LinkedIn Personal Branding
- LinkedIn Company Page
- LinkedIn Articles
- LinkedIn Newsletter
- LinkedIn Lead Generation
- Recruitment Marketing
- X Profile Optimization
- X Content
- X Trends
- X Hashtags
- Pinterest Marketing
- YouTube Marketing
- YouTube SEO
- YouTube Shorts
- Snapchat Marketing
- Reddit Marketing
- Quora Marketing
- Community Engagement
- Organic Promotion
- Authority Building
- Traffic Generation
Develop and execute a complete social media strategy for a business.
10Social Media Content Creation+
- Graphic Design Fundamentals
- Canva
- Adobe Express
- AI Image Tools
- Video Editing
- CapCut
- Premiere Pro Basics
- Thumbnail Design
- Branding Kit
- Content Calendar
- Creative Strategy
- Short-Form Video Creation
Create professional social media creatives, reels, thumbnails, and branded content.
11Paid Advertising (PPC)+
- Google Ads Fundamentals
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- Performance Max
- App Campaigns
- Keyword Targeting
- Bidding
- Budgeting
- Conversion Tracking
- Meta Ads Fundamentals
- Campaign Setup
- Campaign Objectives
- Ad Sets
- Audience Targeting
- Custom Audiences
- Lookalike Audiences
- Budget
- Pixel
- Conversion API
- Retargeting
- Campaign Optimization
- LinkedIn Ads
- X Ads
- YouTube Ads
- Pinterest Ads
Build, launch, analyze, and optimize paid advertising campaigns.
12Email Marketing+
- Email List Building
- Lead Magnets
- Newsletter
- Email Automation
- Segmentation
- Personalization
- A/B Testing
- Drip Campaigns
- Cold Email
- Email Deliverability
- Mailchimp
- Brevo
- ConvertKit
- MailerLite
Build an email marketing campaign and automated email sequence.
13Affiliate Marketing+
- Affiliate Marketing Fundamentals
- Affiliate Programs
- CPA
- CPL
- CPC
- Commission Models
- Affiliate Networks
- Tracking Links
- Affiliate Funnels
- Affiliate Content Strategy
Build a basic affiliate marketing strategy.
14Influencer Marketing+
- Types of Influencers
- Finding Influencers
- Influencer Research
- Campaign Planning
- Influencer Outreach
- Negotiation
- Contracts
- Campaign Tracking
- ROI Measurement
Develop an influencer marketing campaign.
15Video Marketing+
- Video Marketing Strategy
- YouTube SEO
- YouTube Shorts
- Instagram Reels
- Live Streaming
- Webinar Marketing
- Podcast Marketing
- Video Content Strategy
- Video Analytics
Create a video marketing strategy for a brand.
16Mobile Marketing+
- SMS Marketing
- WhatsApp Marketing
- Push Notifications
- Mobile Advertising
- App Marketing
- Mobile User Experience
- Mobile Conversion Optimization
Create a mobile marketing campaign.
17WhatsApp Marketing+
- WhatsApp Business Profile
- Business Catalog
- Broadcast
- Communities
- Customer Communication
- Lead Follow-Up
- Automation
- CRM Integration
- WhatsApp Marketing Strategy
Create a WhatsApp-based lead generation and follow-up workflow.
18AI in Digital Marketing+
- AI Copywriting
- AI Content Creation
- AI Image Generation
- AI Video Generation
- AI SEO
- AI Marketing Automation
- Prompt Engineering
- AI Chatbots
- Predictive Analytics
- AI-Powered Research
- AI-Powered Content Strategy
- ChatGPT
- Gemini
- Claude
- Perplexity
- Canva AI
- Midjourney
- DALL·E
- Runway
- Synthesia
Build AI-assisted marketing workflows and improve productivity.
19Marketing Automation+
- CRM Fundamentals
- Sales Funnel
- Lead Scoring
- Workflow Automation
- Customer Follow-Up
- Marketing Automation
- Zapier
- Make
- HubSpot
- Salesforce
Build an automated lead management workflow.
20Marketing Analytics+
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Event Tracking
- Conversion Tracking
- UTM Parameters
- Dashboard Creation
- KPI Measurement
- Traffic Analysis
- Campaign Analysis
- ROI Measurement
Build a professional marketing analytics dashboard.
21Google Marketing Tools+
- Google Search Console
- Google Trends
- Google Merchant Center
- Google Business Profile
- Google Analytics
- Google Ads
- Google Tag Manager
- Looker Studio
Use Google's marketing ecosystem for research, optimization, advertising, and measurement.
22E-commerce Marketing+
- E-commerce Marketing Fundamentals
- Shopify
- WooCommerce
- Amazon Marketing
- Flipkart Seller Marketing
- Product SEO
- Product Feed
- Shopping Campaigns
- Marketplace Optimization
- E-commerce Conversion Optimization
Develop a digital marketing strategy for an e-commerce business.
23Online Reputation Management+
- Brand Monitoring
- Review Management
- Crisis Management
- Negative Review Handling
- Social Listening
- Brand Reputation
- Customer Feedback Management
Develop an online reputation management strategy.
24Conversion Rate Optimization+
- Landing Page Optimization
- Heatmaps
- A/B Testing
- User Behavior
- Funnel Optimization
- Call-to-Action Optimization
- Form Optimization
- Conversion Psychology
Analyze and optimize a landing page for better conversions.
25Lead Generation+
- Organic Lead Generation
- Paid Lead Generation
- Landing Pages
- Lead Magnets
- Lead Forms
- CRM
- Lead Follow-Up
- Lead Qualification
- Lead Nurturing
- Conversion
Build a complete lead-generation funnel.
26Freelancing & Client Acquisition+
- Freelancing Fundamentals
- Portfolio Development
- Proposal Writing
- Pricing
- Service Packages
- Client Communication
- Client Requirement Gathering
- Upwork
- Fiverr
- Freelancer
- LinkedIn Outreach
- Cold Outreach
- Client Retention
Create a professional freelance profile, portfolio, proposal, and client acquisition strategy.
27Digital Marketing for Different Industries+
- Education Marketing
- Healthcare Marketing
- Real Estate Marketing
- E-commerce Marketing
- SaaS Marketing
- Finance Marketing
- Travel Marketing
- Restaurant Marketing
- Local Business Marketing
- NGO Marketing
- Personal Branding
- Startup Marketing
Develop marketing strategies for different industries.
28Digital Marketing Strategy+
- Goal Setting
- Marketing Objectives
- Budget Planning
- Channel Selection
- Campaign Planning
- Media Planning
- KPI Selection
- Marketing Calendar
- Customer Acquisition Strategy
- ROI Analysis
- Performance Evaluation
Build a complete digital marketing strategy.
29Legal, Privacy & Ethics+
- Copyright
- Trademark
- GDPR Basics
- Cookie Policies
- Privacy Policy
- Terms & Conditions
- Email Compliance
- Advertising Policies
- Data Privacy
- AI Ethics
- Responsible Marketing
Understand legal, privacy, advertising, and ethical responsibilities in digital marketing.
30Career Development+
- Digital Marketing Resume
- LinkedIn Optimization
- Portfolio Website
- Certifications
- Interview Preparation
- Digital Marketing Interview Questions
- Case Study Interviews
- Salary Negotiation
- Internship Preparation
- Job Search Strategy
- Personal Branding
Become job-ready with a professional resume, LinkedIn profile, and portfolio.
31Live Projects+
- Local Business Marketing
- School Marketing
- College Marketing
- NGO Campaign
- Restaurant Promotion
- Healthcare Campaign
- Real Estate Campaign
- Personal Brand Building
- Startup Marketing
- E-commerce Store Launch
Gain experience working on realistic business marketing scenarios.
32Capstone Project+
- Market Research
- Competitor Analysis
- Buyer Persona
- Target Audience
- Website Setup
- SEO Audit
- Keyword Research
- Content Strategy
- Social Media Strategy
- Graphic Design
- Video Content
- Google Ads Campaign
- Meta Ads Campaign
- Email Marketing
- WhatsApp Marketing
- Lead Generation
- Marketing Automation
- Analytics Dashboard
- Conversion Optimization
- Performance Analysis
- Final Performance Report
- ROI Analysis
- Client Presentation
Present a complete digital marketing strategy and campaign as a professional portfolio project.
EXTENDED LEARNING
Bonus Modules
PRACTICAL EXPERIENCE
Live Projects
FINAL PROJECT
End-to-End Digital Marketing Campaign
The capstone brings the major skills together into one complete marketing campaign, from research and website setup through SEO, content, advertising, lead generation, analytics, conversion optimization and final reporting.
PROGRAM OUTCOME
Learn the skill. Build the portfolio. Solve business problems.
By the end of the 4-month program, students should be able to plan digital marketing strategies, build professional websites, optimize websites for SEO, create content and creatives, manage social media, run Google and Meta advertising campaigns, generate leads, automate marketing workflows, analyze marketing performance, optimize conversions, build dashboards, work with AI tools, acquire clients, freelance, build a portfolio and execute a complete marketing campaign.
Take the next step.
Contact Exameets Skillverse Academy to discuss this course, learning options and the next available opportunity.
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